What paper does well
Nothing to explain and nothing to install: a card, an ink stamp, done. For a venue that wants zero screens anywhere near the till, paper still wins that trade.
Where paper leaks
Cards get lost, forgotten and quietly re-stamped at home — and none of it is visible to you. There's no record of who came back and no way to tell whether the scheme pays for itself.
What changes with a QR browser card
A browser-based loyalty card customers open from your QR code. No extra hardware. No POS or EPOS integration required.
Stamps become venue-linked stamps — stamps linked to the venue QR, one claim per customer per UK date — and visits land in a dashboard you can actually read.
| Aspect | Paper card | QR browser card |
|---|---|---|
| Getting started | Order printed cards, hand them out at the till | One venue QR — the card opens in the browser |
| For the guest | Another card to carry, easy to lose | Nothing to install; the card lives in their browser |
| At the till | Any ink stamp, no verification | Stamps linked to the venue QR, one claim per customer per UK date |
| What you learn | Nothing is recorded | Visits, members and returning customers in a dashboard, plus a weekly digest |
| Ongoing cost | Reprints whenever cards run out | £49/month after a 30-day free pilot |
Getting started
Paper: Order printed cards, hand them out at the till
QR card: One venue QR — the card opens in the browser
For the guest
Paper: Another card to carry, easy to lose
QR card: Nothing to install; the card lives in their browser
At the till
Paper: Any ink stamp, no verification
QR card: Stamps linked to the venue QR, one claim per customer per UK date
What you learn
Paper: Nothing is recorded
QR card: Visits, members and returning customers in a dashboard, plus a weekly digest
Ongoing cost
Paper: Reprints whenever cards run out
QR card: £49/month after a 30-day free pilot
The switch without the setup job
Instead of handing you empty software, Lapen Inns does the launch. We handle the whole launch: venue and card configuration, a margin-safe mystery reward pool, and your first A4 counter-poster run — generated, printed and posted to your pub.
First-Regular Guarantee: If your live card hasn't brought back a first regular by the end of your 30-day pilot, the pilot stays free until it does.