Pricing
One subscription. No setup fee.
We do the whole launch for you — no upfront fee. Then one flat price, cancel anytime.
We handle the whole launch: venue and card configuration, a margin-safe mystery reward pool, and your first A4 counter-poster run — generated, printed and posted to your pub.
£49/month
After a 30-day free pilot (card required). No setup fee.
- Unlimited stamps and members
- Simple reward setup
- Permanent venue QR
- Weekly digest of visits, regulars and redemptions
- Optional location checks at your venue
Card required — cancel anytime from your billing page.
£490/year
2 months free against paying monthly.
Same plan, same pilot, same guarantees — billed once a year instead of every month.
Cancel anytime · switch plans from billing
Say an average return visit is worth about £12 to you once costs are out.
~5 return visits a month cover the £49 subscription — roughly one extra return visit a week.
That £12 is only an example — your margins will differ. You’ll see the real numbers in your own dashboard.
Our guarantees
Two guarantees behind your pilot
Best case, your regulars come back and the £49 pays for itself. Worst case, you pay nothing more until one does.
“If your live card hasn't brought back a first regular by the end of your 30-day pilot, the pilot stays free until it does.”
How it works — and the conditions
Applies from the day your venue QR goes live. Email info@lapeninns.com and the team applies the extension.
Conditions: the done-for-you setup is completed, the approved posters are displayed, rewards are honoured, and no deliberate staff gaming of the card.
“If your loyalty card doesn't record enough return visits to cover your first three subscriptions within 90 days, your next 3 months are completely free.”
How it works — and the conditions
15 verified return visits cover your first three months of £49 subscriptions. If your dashboard hasn't recorded them by day 90, Lapen Inns applies a 100% discount to your next three months. Email info@lapeninns.com and the team applies the discount.
Conditions: the QR stays actively displayed at the counter for the full 90 days, rewards are honoured, and no test or staff gaming of the card.
We do not guarantee midweek revenue or filled tables.
What we do promise: a completed launch, and a pilot that stays free until the card brings back your first regular — a promise tied to a number you can check on your own dashboard.
Your part: display the posters, honour the rewards, and give your staff a short brief.
We only onboard 5 new pubs a week — so we can fully manage each launch and physically print the materials.
Five is the number a human team can genuinely launch well in a week — if this week is full, your launch is booked into the next one.
When a week’s full, we’ll tell you and hold the next opening for you.
Confirm this week and your setup joins the next physical print batch — posters arrive and you go live sooner.
Pricing questions
Before you sign up
What does it cost?
£49/month, or £490/year — 2 months free — after a 30-day free pilot. There's no setup fee: the launch is included. Card required — cancel anytime from your billing page.
Is there a setup fee?
No. We handle the whole launch: venue and card configuration, a margin-safe mystery reward pool, and your first A4 counter-poster run — generated, printed and posted to your pub. That's all included in the £49/month plan — nothing extra to pay up front.
What if nobody comes back?
First-Regular Guarantee: If your live card hasn't brought back a first regular by the end of your 30-day pilot, the pilot stays free until it does. And the 90-Day ROI Extension: If your loyalty card doesn't record enough return visits to cover your first three subscriptions within 90 days, your next 3 months are completely free. Best case, your regulars come back and the £49 pays for itself. Worst case, you pay nothing more until one does.
What do you not guarantee?
We do not guarantee midweek revenue or filled tables. What we do promise: a completed launch, and a pilot that stays free until the card brings back your first regular — a promise tied to a number you can check on your own dashboard. Your part: display the posters, honour the rewards, and give your staff a short brief.
Why do you only take 5 launches a week?
We only onboard 5 new pubs a week so we can fully manage each launch and physically print the materials. Five is the number a human team can genuinely launch well in a week — if this week is full, your launch is booked into the next one.