Why app-based loyalty stalls at the counter
A loyalty scheme that starts with “download our app” loses most guests before the first stamp, and a busy counter is the worst possible place to talk anyone through an install.
Staff feel it from the other side of the bar: anything complicated at the till gets skipped on a busy shift.
The no-app alternative: a browser card from your venue QR
A browser-based loyalty card customers open from your QR code. No extra hardware. No POS or EPOS integration required.
Stamps are venue-linked stamps — stamps linked to the venue QR, with one claim per customer per UK date — so the card stays a record of real visits, not a free-for-all.
Make the reward worth a return visit
A custom weighted mystery reward pool — think free starter, coffee after lunch, Sunday roast upgrade — configured to stay margin-safe.
Solves “what should we give away” without blanket discounting. The sealed mystery gives the final stamp a reason to matter.
Let the automations do the remembering
We configure the birthday reward name and terms on your card, so the platform's daily job issues birthday rewards during a customer's birthday month.
We configure referral sharing so existing members can invite new diners — attribution and the referrer's bonus stamps settle automatically after the new diner's first genuine visit.
Skip the setup job entirely
Instead of handing you empty software, Lapen Inns does the launch. We handle the whole launch: venue and card configuration, a margin-safe mystery reward pool, and your first A4 counter-poster run — generated, printed and posted to your pub.
First-Regular Guarantee: If your live card hasn't brought back a first regular by the end of your 30-day pilot, the pilot stays free until it does.